The Daily Thread

At the Advertising Age Green Conference questions were raised about the carbon footprint of digital ads and websites. New systems can now calculate the amount of CO2 generated by the electric supply chain that supports the digital communications systems.

This will be CBS’ biggest move in becoming a major player in the online advertising world. It would add to the company one of the most highly trafficked collection of Web properties. CNET would make CBS one of the top 10 U.S. Web firms with 54 million monthly users.

Dove announced today that they will be launching the Dove Digital Channel, a consumer destination site that brings the Campaign for Real Beauty and the Dove Product portfolio to life. The Dove Digital Channel is a re-launch of Dove.com and will feature an editorial board of experts, inspirational guest editors and specially selected “ambassadors”. Consumers will have the opportunity to join the conversation in a positive and inspiring environment.

At 113 locations in Utah, Wyoming and Nevada McDonalds will be testing out mobile coupons. Customers will be able to redeem their coupon for an iced coffee when they use a Cellfire mobile coupon between April 7th-27th. They can either go to cellfire.com or text “mcd” to 22888 to receive a code.

Warner Music Group will be teaming up with MySpace to launch a joint music venture. The social networking site will allow people to listen to music and watch videos for free, as well as buy merchandise, concert tickets, and music through downloads. More labels will soon follow Warner’s lead and join the partnership later this year.

Intel has just launched 5 new Intel Atom processors at its most recent developer forum in Shanghai. The processors will help drive the new category of mobile internet devices (Mids). Mids focus on functions such as navigation, communications, entertainment and productivity applications.

Hip-hop mogul, Kanye West, has teamed up with Travelocity to launch an online travel site. KanyeTravel.com will offer quality low airfares, hotels and rental cars with out service or membership fees. In the future, the site will have travel packages with tickets to his concerts and merchandise.