The Daily Thread

The June/July issue of Men’s Health will be supporting the use of mobile ads. Every ad featured in the issue will tie back to a mobile promotion. When readers take a picture (via their mobile phone) of the print advertisements and send it to a special number provided they will receive a promotional bounce-back from the marketer.

At 113 locations in Utah, Wyoming and Nevada McDonalds will be testing out mobile coupons. Customers will be able to redeem their coupon for an iced coffee when they use a Cellfire mobile coupon between April 7th-27th. They can either go to cellfire.com or text “mcd” to 22888 to receive a code.

Coca-Cola will be selling special vintage bottles called the 1906 “Diamond Label”. They will be available in four-packs that feature the early 20th century Coca-Cola Spencerian script logo and Diamond Label design.

Canadian Club’s new campaign no longer shows your father as a wise and restful soul, but redefines him as a whiskey-drinking playboy. Copy such as “Your Mom Wasn’t Your Dad’s First” along with old pictures of dads partying create the layout. This father-focused campaign seems to be increasing sales and drawing more attention to Canadian Club.

Mobile social network Loopt announced one of the first major location based mobile marketing experiments, with CBS. The plan will allow marketers to use the mobile phone’s ability to locate a customer without invading a consumer’s privacy (the customer must first opt in on Loopt’s site before receiving any ads). Once the subscriber checks the mobile version of CBS News, Market Watch or Sportsline, the page will display an ad based on the person’s location.

You will soon be able to watch full length entertainment and sports content from MTV Networks-Comedy Central and Nickelodeon, NBC, CBS, ESPN, and Fox all from your cell phone. AT&T just announced their launch of mobile TV service from Qualcomm’s MediaFLO USA in May.