The Daily Thread

Dove announced today that they will be launching the Dove Digital Channel, a consumer destination site that brings the Campaign for Real Beauty and the Dove Product portfolio to life. The Dove Digital Channel is a re-launch of Dove.com and will feature an editorial board of experts, inspirational guest editors and specially selected “ambassadors”. Consumers will have the opportunity to join the conversation in a positive and inspiring environment.

Canadian Club’s new campaign no longer shows your father as a wise and restful soul, but redefines him as a whiskey-drinking playboy. Copy such as “Your Mom Wasn’t Your Dad’s First” along with old pictures of dads partying create the layout. This father-focused campaign seems to be increasing sales and drawing more attention to Canadian Club.