About ITO
Helping to guide, transform and grow purpose-driven companies through the challenges of today’s rapidly evolving marketplace.
What is Ito?
The Ito Partnership guides visionary leaders in a search for the thread that connects business to mission, product to market, human need to solution. Our own purpose begins with our simple but multi-dimensional name:
How we help clients
Our expertise – and what we deliver to clients – is strategy:
A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.
The art and science of planning and marshalling resources for their most efficient and effective use.
Within that, clients generally come to us to help them:
Every effort begins with a deep understanding of your business, the market in which you operate, the internal and external cultural forces at play, and, most importantly, your audiences and stakeholders. We help you define and elevate what you stand for as an organization beyond the products or services you offer, and develop strategies to bring that purpose to life across channels and audiences.
Primary & secondary research, purpose discovery and articulation, analysis, modeling and planning, strategy development
Real engagement requires building relationships with your stakeholders and audiences. Before you can engage (or market/advertise), you need to know what you’re saying — as well as how, where, when and why you’re saying it. We find the thread that connects your purpose to a compelling point of view that’s meaningful to your audiences, relevant in culture, and ownable to you.
What we do
Strategic message/narrative development, content strategy, executive visibility, activation planning
Today, the way an organization behaves IS its most critical marketing strategy. Everything communicates — and your actions, products, HR practices, etc. are all touchpoints that tell your story before you say a single word. We help you turn purpose into action that drives internal culture and external growth, using innovation and best practices to ensure optimal effectiveness.
What we do
Organizational alignment, collaboration and integration modeling, partner/vendor development, and internal culture development & implementation.
What matters
The Ito Partnership is rooted in the balance between intention, or vision, and the thread of strategy that connects it to real impact.
Purpose matters.
There’s a critical distinction between purpose-driven advertising, and a purpose-driven company. The former capitalizes on the zeitgeist of the time. The latter has a positive impact on human lives, on our planet, and on the business.
Humanity matters.
And we believe in the power of the human sciences to solve business problems. In the age of technology, we stand for bringing heart and humanity to business and marketing.
Clarity matters.
And we believe in its transformative power.
Action matters.
We believe that actions speak louder than words, and that companies that stand for something and behave accordingly will shape the future.